Text-message campaigns

Cielo provides carrier-grade mobile text-messaging services, from contests, to polling to delivery of links that open to our client’s mobile sites or applications.  Our text-messaging platform has comprehensive reach in North America through certification with all major carriers, adhering to strict requirements.    

Clients utilize our text-messaging services as a key element in executing holistic marketing campaigns.  They serve as the means for discovery and distribution of a company’s mobile presence.  Discovery is accomplished through short codes (five-digit phone numbers) and keywords that we insert in traditional media.  

Text messaging provides the optimal direct-response mechanism that links traditional advertising with digital marketing.   For example, a short code and key word can be placed in a print magazine or airport sign   A woman waiting in a doctor’s office or passing an airport sign may see an advertisement for Dunkin’ Donuts of particular interest.  When his or her interest for that ad is at its peak, the consumer sends the keyword to the given short code.  The consumer then receives a return text message containing a link to Dunkin’ Donuts’ mobile application, containing free utility and designed to drive store traffic.  The mobile application might contain videos of morning news, sports and entertainment, mention the daily store special and provide a “send-to-a-friend” button.

Tracking campaign effectiveness and consumer behavior.

Our clients may use multiple keywords with a Cielo-provided short code in order to track traffic within particular geographic markets as well as the effectiveness of particular media.  As a single-source mobile agency, Cielo also has the capability to track the behavior of unique consumers in the absence of mobile tracking cookies so prevalent on the web