Define your mobile strategy now

Mobile is no longer an emerging market.  It is here today and more ubiquitous than the web.  Consumers demand information, entertainment and communication across an array of converging mobile devices. 

To meet this demand and compete for the attention of consumers’ in the next three years, media and consumer-brand companies should immediately define their mobile strategies.

Several factors necessitate industry expertise to help formulate an optimal mobile strategy.  The mobile market is fundamentally different from the web and incorporates a unique and complex value chain.  Moreover, consumers’ lifestyle behavior defines how they access information and the types of devices they prefer. 

Cielo’s Mobile Strategy Program  

Cielo Group’s Mobile Strategy Program helps media and consumer-brand companies rapidly assess and define their mobile initiative.  Cielo emphasizes real-word capabilities that optimize a client’s brand, define new marketing opportunities and establish direct relationships with mobile consumers. 

Opportunities within the mobile channel are enormous, due in part to the ubiquitous nature of cell phones and consumer behavior that treats these devices as personalized extensions of their lifestyle. The total worldwide opportunity for mobile content services will reach $80 billion by 2009, according to Strategy Analytics’ Global Cellular Data Forecast.  Cielo’s Mobile Strategy Program identifies specific segments of this market that align with our clients’ business. 

Developing a Mobile Strategy

Cielo’s approach will help derive your optimal mobile strategy through an effective four-step process that includes:

• Market Exploration: A detailed informative session that demystifies the mobile market and the factors driving it.
• Alternate Models: An analysis of various models for the discovery and distribution of mobile data.
• Content Analysis: A review of internal processes for creating, managing and distributing relevant digital assets.
• Strategy Definition: A report that develops, documents and presents your mobile strategy, including an execution roadmap with alternatives.

Strategy Report

Cielo aligns each mobile strategy report to the primary market and objectives of each client.  The strategy report analyzes our clients’ current media presence (including broadcast, print and Internet) to determine what digital assets translate most effectively to the mobile channel.

Cielo describes specific mobile strategies and programs that integrate with our clients’ marketing initiatives and traverse message-based mobile technology, WAP, and highly interactive handset-resident application products.  These handset applications build loyal communities around a client’s brand and create unique “advertainment” opportunities.

Why Cielo

Cielo is a highly experienced strategic advisor to media and brand companies. We have advised major sports, media and consumer-brand properties on today’s wireless opportunities and executed on recommended strategies.

Cielo’s principal is a frequent speaker at MES, CTIA and AdTech, has authored mobile- marketing articles in several publications, and helps drives direction within the Mobil Marketing Association.

Cielo is the first company to offer subscription-based mobile applications in the US and the first to stream mobile video (within applications for Major League Baseball, the NBA and Nokia).

Cielo Group specializes in growing new mobile services and in bringing existing media and consumer brands to the mobile marketplace.  We leverage our network of relationships with carriers, aggregators, technology partners and content providers in order to jump start your mobile initiatives.

Get Started

Request a free consultation – the first step toward an economical engagement that accelerates your mobile market reach and channel optimization.  Call 617-784-8837 or email
strategy@cielo-group.com.

Steven Feldman
Vice President
The Cielo Group, Inc.
+1 617 784-8837
consulting@cielo-group.com