“Ten reasons to launch a mobile app” -- Lead story in iMediaConnection
"Give mobile consumers a break, if not another reason to own a mobile phone.
Jupiter Research reports that the user experience must improve beyond today's mobile WAP sites for consumer adoption to increase substantially. The good news is that it's now within your company's power to deliver a downloadable mobile phone resident application that provides consumers with not only superior navigation but also a free utility, entertainment and social media feature that they actually want -- content and function that they can't get anywhere else. And this application is wrapped around your brand...."