Media companies:

Cielo gives media companies an MVNO-like presence on consumers’ cell phones through interactive “advertainment” applications. 

With ad dollars shifting from print and conventional broadcast TV, Cielo offers media companies not only their own advertising-based mobile news and entertainment application.  Cielo also enables media companies to leverage their traditional print and broadcast TV as major distribution vehicles for mobile content and applications;  media companies can attract additional ad dollars by publishing advertisements with short codes that promote mobile content and downloadable applications.