Mobile as the connective tissue

Consumers increasingly connect to mobile content through ads in traditional media.

Nearly two thirds of mobile-content consumers use their cell phones to act on advertising in traditional medial such as print, TV, billboards and in-store promotions, according to research from Starcom USA, published this summer. 

“What’s happening is that the mobile device is becoming a gateway to further dive into brands or advertising to get more information about products being promoted,” said Brandon Starkoff, Senior Vice President and Mobile Activation Director at Starcom.

Starcom advises that brands utilize mobile as the connective tissue in their marketing and ad campaigns.