Cielo to speak at Ad:Tech New York, Nov. 4
2009-09-11 12:15
Cielo President Dean Macri will address: "What Marketers Need to Know about Mobile Apps and the Mobile Web," Wednesday November 4 at New York's Javitz Center from 2:10-3 pm.
One of two panelists, Dean will emphasize, in part, that marketers need to address both "rich and reach" -- that rich-media ads served on smartphones improve ad effectiveness, but only reach a small percentage of US consumers on cell phones. "For example, marketers need to remember that, while the iPhone is a ground-breaking device, it still represents no more that two percent of the market. Brands want and need to reach everyone and optimize the user experience on all devices."
