Cielo to address mobile coupons at Mobile Conference Spotlight

Cielo Mobile President Dean Macri will provide case examples of various mobile-coupon types on a panel called: "Mobile Coupons: The Ideal Customer Acquisition and Retention Tool."  The July 9, Thursday, noon session is part of Mobile Commerce Spotlight, held at the Direct Marketing Association's New York City headquarters.  Co-sponsor Mobile Marketer reports that mobile coupons are the topic of greatest interest and inquiry among readers of its online publication. Macri will explain how mobile coupons range from simple text-message alerts (i.e. "Get 10 percent off high def TVs") to tying mobile coupons to a retailers' loyalty card.