Cielo CEO to speak at two sessions at Yankee Group’s Mobile Internet World

Cielo Group President and CEO Dean Macri will show agencies and consumer brands how to get immediate returns from their mobile marketing. Macri will be speaking at two sessions at Yankee Group's Mobile Internet World:

• Learning to Profit Through Anywhere Advertising," Nov. 13, 2:15 - 3:15 pm. , and
• Mobile Advertising Strategies," Nov. 14, 3:45 - 4:30 pm. . On this panel, Macri will be joined by Adam Ritter of Major League Baseball, Brian Suthoff of Third Screen Media, and Nihal Mehta, former CEO of Ipsh!, Omnicom's mobile-marketing arm.

Selected for his expertise in mobile marketing, Macri will address:

1. How to move beyond rudimentary text-message campaigns to establish a direct, interactive and ongoing mobile relationship with targeted consumers.
2. How to use mobile to inject new value in your traditional media by activating otherwise static, non-interactive, and difficult-to-measure advertising - print, broadcast, and out of home.
3. How to make mobile the tracking and measurement mechanism for traditional ads, attaining immediate ROI from your mobile dollars.
4. How traditional media, with its ability to reach a mass market, provides tremendous discovery and distribution of your mobile applications.

Author of the article, "The Misconception About the Mobile Web," Macri will remind interactive agencies not to forget their own business. “When it comes to mobile marketing, it’s not about building mobile websites for consumers to browse,” he says. “It's about pairing mobile with traditional advertising.

Macri is founder and CEO of Cielo Group, which publishes mobile entertainment and social-media applications for consumer brands and media companies.