Webcast: "Overcome obstacles in identifying unique mobile consumers”
2009-03-24 19:00
Wednesday, May 6, at 2 pm Eastern Time
Cielo Mobile will hold a 30-minute webcast on mobile marketing and analytics: “Overcome obstacles in identifying unique mobile consumers.”
The webcast will be held Wednesday, May 6 at 2 p.m. Eastern Time. To register, simple email webcast@cielomobile.com. We will email you GoToMeeting instructions and a reminder closer to the event.
Cielo President and CEO Dean Macri will discuss how to execute mobile campaigns that overcome these barriers, enabling you to profile and segment consumers. Campaigns will also build databases of cell-phone numbers, allowing companies to continuously interact with opt-in consumers. And drive consumers to your mobile presence, increasing frequency of use.
The webcast will be held Wednesday, May 6 at 2 p.m. Eastern Time. To register, simple email webcast@cielomobile.com. We will email you GoToMeeting instructions and a reminder closer to the event.
Why attend?
Unlike the web, mobile networks have obstacles that block you from identifying unique mobile consumers and tracking their behavior (by cell-phone number). Carriers closely guard subscribers' phone numbers. Furthermore, web-like cookies do not exist in mobile. A mobile cookie contains only the referring site; it is not a collection of stored behaviors.
Cielo President and CEO Dean Macri will discuss how to execute mobile campaigns that overcome these barriers, enabling you to profile and segment consumers. Campaigns will also build databases of cell-phone numbers, allowing companies to continuously interact with opt-in consumers. And drive consumers to your mobile presence, increasing frequency of use.
