Cielo to speak at DMA: "Essential Elements of Mobile Marketing"

2009-03-23 19:00

Talk at the DMA Seminar Center in New York City on April 28

Cielo Mobile President and CEO Dean Macri will present his views on a panel entitled: "Essential Elements of Mobile Marketing."  The panel, April 28 at 10 a.m., is part of the Direct Marketing Association's day-long conference: "Mobile Marketing for Agencies and Media Buyers."  It will be held at the DMA Seminar Center in New York City. 

Dean will provide a brief overview on mobile marketing.  He and three other panelists will be asked to answer: What is mobile marketing and how is it differnt from mobile advertising?  What goes into a typical mobile campaign -- banner ads, SMS, mobile Web sites, search, applications, coupons, and made-for-mobile analytics?  Which tactics are appropriate for the overall strategy? 

Click here to register for the event or call 212.768.7277.

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