Cielo to speak at OMMA Mobile on using mobile to improve lift and ROI within holistic marketing campaigns

"Holistic marketing campaigns use mobile to increase lift and boost ROI" is a talk to be given at OMMA Mobile by Cielo Mobile CEO Dean Macri and Philip Miano, National Sales Director of AOL Advertising Sales at Platform-A.  Cielo, a Platform-A partner, provides the digital and mobile ad networking company with mobile-marketing services. 

The presentation will be held October 30 at 8:15 a.m. at the Los Angelese Hyatt Regency Century Plaza.  The mobile Web extends audience reach of Internet sites by an average of 13 percent, a recent Nielson Mobile study reports. This presentation shows that with the additional lift provided by mobile, advertisers are encouraged to target both online and mobile ad networks -- ideally from a single-source provider. AOL’s Platform-A lets advertisers plan and buy media across both the largest online ad network and the largest mobile ad network.