Cielo Buzz

Text messaging in radio commercials drives recruits to clinical drug trials

Opt-in nature of mobile campaign satisfies industry privacy concerns

2009-07-07 13:04

Webcast: "Overcome obstacles in identifying unique mobile consumers”

Wednesday, May 6, at 2 pm Eastern Time

2009-03-24 19:00

Cielo to speak at DMA: "Essential Elements of Mobile Marketing"

Talk at the DMA Seminar Center in New York City on April 28

2009-03-23 19:00

Cielo partners with Third Screen Media to extend the latter's mobile-marketing services

Cielo Mobile and Third Screen Media have announced a partnership to extend Third Screen’s mobile marketing capabilities.

2008-08-04 15:43

bnetTV interviews Cielo

Cielo CEO Dean Macri of Cielo Group discusses the company's role in publishing, hosting and managing mobile “advertainment” applications that connect consumer brands and media companies directly with consumers.

2008-02-29 08:10

"Cielo lands $500,000 for mobile ad apps”

-- Mass High Tech

2008-02-29 08:03

“Ten reasons to launch a mobile app”

-- Lead story in iMediaConnection

"Give mobile consumers a break, if not another reason to own a mobile phone. Jupiter Research reports that the user experience must improve beyond today's mobile WAP sites for consumer adoption to increase substantially. The good news is that it's now within your company's power to deliver a downloadable mobile phone resident application that provides consumers with not only superior navigation but also a free utility, entertainment and social media feature that they actually want -- content and function that they can't get anywhere else. And this application is wrapped around your brand...."

2008-02-25 08:05

Cielo CEO Dean Macri to moderate mobile-marketing panel at Ad-Tech San Francisco:

"Traditional Media Gets a Digital Infusion Through Mobile".

This session, on Thursday afternoon, April 17, includes executives from AT&T Mobility, Sapient and Ansible Moble (an Interpublic company).

2008-02-02 07:59

iMedia publishes Cielo cover article: "Mobile: The little platform that could"

Mobile applications that provide maximum take-up and the best ROI are those paired with traditional advertising. Effective mobile marketing activates otherwise static, non-interactive media -- such as print, radio and out-of-home -- while providing the added benefit of measurement of traditional media.

2007-11-07 08:11

At Ad:Tech, Cielo President dispels misconception about the mobile web

'It's not about browsing, but activating traditional media with a direct response and measurable ROI'.

2007-08-01 08:15

Mass High Tech profiles Cielo

Company provides U.S. ad industry with continuous connection to mobile consumers

2007-05-04 08:18

Cielo Group and Cinema Electric win “Best Mobile Video Service” award

GSM Association selects Portable Hollywood™ entertainment application for Silver medal

2006-02-18 08:21

Informa Mobile Media Report

MM Media

Streaming Sports A Hit For Nokia

2005-07-01 08:32

Mobile Tech News

NBA and Nokia Expand Partnership into China.

2005-05-23 08:39

FORBES Online

The Only Exciting Thing In Tech?

2005-05-09 08:40

FORUM Nokia PRO

Cielo Group Case Study

2005-04-29 08:41

Nokia Television Ad Campaign

NBA Action Directly To You

2005-01-08 08:42

Boston Herald Business

MLB Batting Wireless: Scores, Tickets, More to Hit Mobile Phones

2004-09-24 08:49